A GREAT offer from our partners at Lenscrafters!

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World Sight Day

October 14th is World Sight Day.  For more information, click on the link below:

http://cl.exct.net/?ju=fe2515767c660574741c75&ls=fde212737c6307757d12727c&m=fefa1576776202&l=fe9215777263017f75&s=fe5c1c777461007d7011&jb=ffcf14&t=

Related Articles

• World Sight Day: Countdown to 2020 (osocio.org)

With Regard to NBC’s Today Show Segment on Sunglasses…

On the Friday, July 23, 2010 edition of NBC’s Today Show, a segment was shown which concluded that no difference existed between expensive and cheap sunglasses.  Luxottica, an industry leader in the frame and ophthalmic lens field, was also featured in the segment.  I viewed the segment when it aired yesterday, and watched it again on-line.  I disagree with the conclusions reached by the reporters, and feel that the public has been misinformed.  There were two aspects of the report that I felt were positive, the emphasis for the need for sunglasses to protect the eyes from damage, and the need for children to wear sunglasses as well as teens and adults.  Having been a leaseholding doctor affiliated with Luxottica for many years, I am in agreement with the letter from Luxottica which I have posted below:

Wayne Goldschneider, O.D.

Dear Doctor,

NBC’s Today Show aired a story this morning focused on the difference between cheap sunglasses and designer frames.  The story concludes that all glasses are created equal.  This is misleading to consumers. There are inaccurate facts within the story that you should be aware of in the event you saw the story yourself or that customers mention the story.

Lenses

NBC inaccurately reported that there is no difference in the lens of cheap sunglass and a more expensive sunglass.  This is not true-those manufacturing lower price frames use sub-standard lens materials that have a high level of visual distortion and minimal scratch resistance.

• Industry standards require all sunglasses to have a standard level of UV protection, but this is not good enough for Luxottica. Luxottica sunglasses also protect against HEV (High Energy Visible) light, thought to cause age-related macular degeneration
• Luxottica uses only lens materials that provide the best visual acuity and scratch resistance: Glass (highest optical quality), CR-39 (strong impact resistance), polycarbonate (the most impact-resistant of all the materials, durable and light weight), APX (good for rimless and wrapping frames).

Frames

Luxottica is a fashion leader in worldwide premium sunglasses and designs, many of which are hand crafted by Italian artisans.  We establish global trends that are often imitated by others.

The story did casually mention that designer brands provide better frames. Luxottica’s internal quality control system ensures every frame meets the highest quality lens and frame standards.  Luxottica tests every model for corrosion strength, surface coating strength, aging, stability (ensure lenses are secure and don’t pop out), stress resistance, lens strength (drop ball test), scratch resistance (beyond the current laws), and optics (ensuring the right lens is matched to the curve/wrap of the frame).

Profit

NBC inaccurately reported that “half” of our sales price is “pure profit.”  This is not true. Net profit is approximately 6%.  And you can be proud that Luxottica makes the largest investment in R&D, technology and quality control in the industry.

Oakley

Thanks to the commitment to R&D and technology, Oakley has created unique technologies and has earned its heritage of authenticity with world-class athletes, iconic design and performance technology.

• Oakley holds more than 600 patents and 1,200 trademarks, and offers technological and lifestyle performance products to customers in more than 100 countries.
• Oakley’s High Definition Optics (HDO) offers the best clarity and protection on the planet. HDO enables you to see clearer, sharper and without the magnification of ordinary lenses.
• Unrivaled impact protection. Oakley’s patented technologies surpass all tests of the American National Standards Institute.

You can confidently reassure your patients, customers and guests of the superior benefits of a quality pair of sunglasses from our retail brands, including:

• Quality raw materials
• Superior grade lens material
• Superior UV light protection
• Exceptional visual acuity due to the quality lens material
• Superior frame construction
• Industry-leading UV-A and UV-B light protection, ensuring at least 99% protection
• Industry-leading innovation in lens options, including polarized lenses
• Industry-leading service, guarantees and warranties
• Industry-leading high performance sport lenses and frames, which is why the world’s most competitive athletes wear Oakely product, including those competing in Tour de France, in-progress now.

Luxottica Expertise

Luxottica and our incredibly strong retail brands provide customers with the most sought-after collection of designer and sports brands in the world, bar none.  We have one additional distinguishing factor in our arsenal-our people.  Our affiliated doctors and associates are the most knowledgeable sunwear and eyewear experts in the country.  The Today Show is wrong-not all glasses are created equal nor is every retail outlet.

Think About Your Eyes….A Great New Site (about sight!)

Check it out……

Think About Your Eyes.

Lens Guide | Consumers | The Vision Council

The proper selection of lenses for your new glasses is critical to maximize your vision.  New spectacles lenses are now available that offer clearer, distortion free vision.  Options such as anti-reflective coatings significantly reduce debilitating glare, improving overall visual comfort.   Polarized lenses are a must for your sunglasses.  New progressive lens designs, such as the Ray Ban Rox+ and Essilor Advanced View Progressive offer wider fields of view, less distortion and ease of adaptation.  For more information, click below:

Lens Guide | Consumers | The Vision Council.

Need an Eye Exam?

Are you overdue for an eye examination?  Do you need new contact lenses or eyeglasses?  Are finances delaying your visit to the eye doctor?  Check to see if you have eye care and eye wear benefits through Eyemed. Many people have vision benefits through their employer, but are not aware of these benefits or the significant savings Eyemed provides on examinations, contact lenses and eye glasses.  All of our doctors are Eyemed providers.  Check with the HR department of your company to see if you are eligible for Eyemed benefits, and then call us to schedule an appointment……………..

New Lenses for Computer Users……

Many computer users suffer symptoms from a condition known as Visual Fatigue Syndrome, or VFS (Also known as Computer Vision Syndrome, or CVS).  Computer users who experience tired eyes, headaches, neck and shoulder pain, eye strain and blurred vision while working on the computer may be suffering from this syndrome.  But there may be relief in sight for those individuals.  Mike Sweeney, General Manager of Lenscrafters store 349 next to our Deptford Mall location informed us that effective today, January 25, the new Essilor Computer Lens is available at Lenscrafters.  This unique lens technology is designed to alleviate the symptoms described above.  For more information on computers and your eyes, visit www.aoa.org.  For information on this new spectacle lens, contact any of our offices or Lenscrafters.

Annual Eye Examinations…Are they really necessary?

Patients routinely ask about the recommended frequency of eye examinations.  For whatever reason, many people are under the assumption that the eyes only need to be checked every two years, that the eyes can’t change during that period.  We remind our patients that like the rest of the body, the eyes can change over time.  These changes can be a result of changes in the ability of the eye to focus light, such as increasing myopia (nearsightedness), or loss of vision due to diseases such as cataracts or macular degeneration.  Certainly people with systemic diseases such as diabetes are more at risk for vision changes and vision loss.  As most of us depend on our vision to function at our jobs and in school,  maximizing our ability to see and maintaining good vision and healthy eyes is of utmost importance.  Even though the standard recommendation has generally been every two years,  when our patients ask about frequency of eye examinations, we emphatically respond “Yearly”.  After all, we’re only given one set of eyes!

Visit www.preventblindness.org and thevisioncouncil.org/consumers/ for more information, or watch video below: